Next to the German car market, Japan is comparable in being home to a wide range of car brands. Looking at the sales figures for 2019, a total of close to 5.2 million cars were sold, European premium brands being particularly successful. Each market has its own challenges, and in Japan there are unique technological …
Netflix CEO Reed Hastings once claimed the streaming giant’s biggest competitor was sleep. With more and more competition for viewer attention in the crowded arena of content streaming, finding more viewing hours in the day would undoubtedly benefit all video platforms. The new emerging field of in-car content streaming provides an exciting route to increasing …
I guess the automotive industry is thinking about Tesla more than ever given the news last week that its share cap passed that of GM and Ford added together. There are even commentators saying that it could be eventually worth double the combined value of GM and Ford. Why is this? It’s certainly not based …
When OEMs remove the engine from the car in favour of #EV, they will also remove a key differentiator in the buying process. Read my latest blog to find out how content services can drive brand loyalty and new opportunities for data-driven revenues.
In the next generation of cars there will be massively upgraded In-Car Entertainment (ICE) systems consisting of larger Head Unit (HU) screens and, in some cases, Rear-Seat Entertainment (RSE) screens, too. Once these new cars take to the streets they will drive a surge in demand for ICE and services around it as they become …